During the 1930s, an emerging scientist by the name of Dr. Hans Selye began studying “stressors” and their effect on the body. His career spanned more than 40 years, and during that time, he focused his work on the influence of stress on the body’s internal systems.
Fast forward to the 1960s when Selye’s work caught the attention of preventative medicine scientist Dr. Nikolai Lazarev. Lazarev was a pioneer during his time and became so intrigued by Selye’s research that he chose to completely change the direction of his own scientific focuses. Lazarev picked up where Selye’s work left off and was fascinated by a group of herbs that he believed could boast a variety of positive effects on the body, including physical and mental capacity, reduced fatigue, and improved resistance to stress. He named this specific class of herbs adaptogens.
The Story Continues…
In the early 1960s, Lazarev’s protégé Dr. Israel Brekhman took over his body of research, specifically on adaptogens, and shifted his focus into two main areas: stress research and identifying (and recording) how specific adaptogens could help improve physical and mental performance.† Brekhman’s decades-long work solidified his peer-coined nickname as the “father of adaptogens.”
Brekhman Meets Isagenix
You’re probably thinking…What does this have to do with e+? We’ll tell you:
Owner and Chairman of the Board Jim Coover along with Isagenix Founder John W. Anderson worked with Brekhman to spearhead his development of botanicals rich in adaptogens, specifically targeting stress support and performance.† These gentlemen had a vision, and from the fruit of that vision, e+ was born. e+ was designed to include adaptogens from botanicals that are supported by Brekham’s research. In combination with naturally sourced caffeine, the adaptogens found in e+ help support the body’s ability to perform physically and mentally.†
The Moral of the Story
As a leader in health and wellness, we remain committed to our products, and e+ is no exception. A lifetime of research has been invested into adaptogens alone, so why not spend your lifetime fueling your body with a product that you can use to help transform your life? Elevate your days with the power of e+ and its unique adaptogen blend!
†This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.